Currently a Senior Graphic Designer at Invisible North, Raísa works across visual and experiential design to bring brand ideas into the physical world. Her work spans visual identities, pitch and creative decks, environmental graphics, activations, large-scale events, and production—from early creative development through fabrication and on-site execution. She also maintains an ongoing freelance partnership with Strava while collaborating independently with other brands and studios, creating identities and experiences rooted in sport, culture, and community.
Her work has been featured twice in the Brazilian Graphic Design Biennale and recognized by Effie Awards Brasil, Clube de Criação and Globo's Best of the Year Professionals.
Her creativity extends beyond client work. She’s deeply involved in cycling culture, racing with an amateur track team in New York and helping organize grassroots events that bring design, sport, and community together. In Brazil, she co-founded Efêmmera, a collective dedicated to amplifying female voices in street culture through murals, talks, exhibitions, and collaborative art projects.
A proud Paulistana, Raísa received a full scholarship from the Brazilian government to study Graphic Design at the Maryland Institute College of Art in “The Greatest City in America”
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Senior Graphic Designer | INVISIBLE NORTH
Brooklyn, NY – USA | 02/2025 – Present
Freelance Visual Designer | STRAVA
Remote | 03/2022 – Present
Senior Art Director | SOKO.CX / DROGA5 SP
Remote | 08/2022 – 08/2024
Senior Visual Designer | NUBANK
São Paulo, SP – Brazil | 06/2021 – 07/2022
Art Director | SOKO.CX
Remote | 08/2020 – 06/2021
Art Director | CUBOCC NY
Remote | 04/2017 – 08/2020
EDUCATION
BFA Design — Visual Communication | Universidade Presbiteriana Mackenzie
São Paulo, SP – Brazil | 2012 – 2017
Graphic Design Scholarship | The Maryland Institute College of Art
Baltimore, MD – USA | 2015 – 2016
Full Scholarship — Brazil Scientific Mobility Program
AA Graphic Arts, Industrial Printing & Prepress | Escola SENAI Theobaldo De Nigris
São Paulo, SP – Brazil | 2012 – 2012
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Uber, Strava, On, Square, Stellar Development Foundation, Propel, Nike, eBay, Nespresso, Teremana, Nubank, Google for Startups, Meta, Unilever (TRESemmé, Nexxus, Dove, Hellmann’s, Vaseline, AXE, Cif), Warner Bros.
RECOGNITION
Effie Awards Brasil
2023, Shortlisted. Campaign: "Quem conhece, ama - Cif Unilever"
47º CCSP (Brazilian Creative Club)
2022, Bronze in "Digital Telecom" category. Film: "4% – Vivo"
47º CCSP (Brazilian Creative Club)
2022, Shortlisted in "Best use of digital media" category. Film: "4% – Vivo"
Best of the Year Professionals - Rede Globo
2021, Shortlist 30" National Film: "4% – Vivo"
13th Brazilian Graphic Design Biennale
2019, Publications about Design.
Project Featured: Reflections of "O Gráfico Amador"/The Amateur Graphic Artist"
13th Brazilian Graphic Design Biennale
2019, Spatial Design.
Project Featured: “Revitalization of Rotary Square Court”