Currently a Graphic Designer at Invisible North, where she creates immersive brand experiences, from cultural activations to large-scale events, Raísa also freelances for brands like Strava, where she’s created standout visual assets for campaigns such as the 2023 NYC Marathon and 2025 Rio Marathon, in-app challenges, and global events. She has also collaborated with studios like Mesa, tackling complex prototypes, visual identities, and ad campaigns under high-speed deadlines. Her work has been featured in the 13th Brazilian Graphic Design Biennale and recognized with other awards.
Raísa’s creativity isn’t confined to the screen—she’s deeply engaged with social impact, sports, and event production, especially in cycling. In New York, she races with an amateur track cycling team and helps organize grassroots events, applying her design skills to build community and amplify the sport. Back in Brazil, she co-founded Efêmmera, a collective spotlighting female voices in street culture through murals, talks, exhibitions, and collaborative art projects.
A proud Paulistana, Raísa was awarded a full scholarship by the Brazilian government to study at the Maryland Institute College of Art in “The Greatest City in America”
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Graphic Designer | INVISIBLE NORTH
Brooklyn, NY – USA | 02/2025 – Present
Freelance Visual Designer | STRAVA
Remote | 03/2022 – Present
Senior Art Director | SOKO.CX / DROGA5 SP
Remote | 08/2022 – 08/2024
Senior Visual Designer | NUBANK
São Paulo, SP – Brazil | 06/2021 – 07/2022
Art Director | SOKO.CX
Remote | 08/2020 – 06/2021
Art Director | CUBOCC NY
Remote | 01/2018 – 08/2020
EDUCATION
BFA Visual Design | Universidade Presbiteriana Mackenzie
São Paulo, SP – Brazil | 2012 – 2017
BFA Graphic Design | The Maryland Institute College of Art
Baltimore, MD – USA | 2015 – 2016
AA Graphic Arts, Industrial Printing & Prepress | Escola SENAI Theobaldo De Nigris
São Paulo, SP – Brazil | 2012 – 2012
↗ CHECK MY FULL RESUMÉ
Nike, Strava, Google for Startups, Facebook, Instagram, Rede Globo, Turma da Mônica, Unilever (TRESemmé, Nexxus NY Salon Care, Dove, Axe, Hellmann’s, Vaseline, CIF, Brilhante), Fecomercio-SP, SEBRAE, Editora Abril, Warner Bros.
RECOGNITION
Effie Awards Brasil
2023, Shortlisted. Campaign: "Quem conhece, ama - Cif Unilever"
47º CCSP (Brazilian Creative Club)
2022, Bronze in "Digital Telecom" category. Film: "4% – Vivo"
47º CCSP (Brazilian Creative Club)
2022, Shortlisted in "Best use of digital media" category. Film: "4% – Vivo"
Best of the Year Professionals - Rede Globo
2021, Shortlist 30" National Film: "4% – Vivo"
13th Brazilian Graphic Design Biennale
2019, Publications about Design.
Project Featured: Reflections of "O Gráfico Amador"/The Amateur Graphic Artist"
13th Brazilian Graphic Design Biennale
2019, Spatial Design.
Project Featured: “Revitalization of Rotary Square Court”